Twist and Turn

Twist and turn is a name that came straight from my heart just like the thought of spreading smiles and retaining and taking our cultural heritage forward. We at Twist and Turn believe in straddling the present while being rooted for handloom, hand block prints and organic living. Twist and Turn is not just a brand but a promise to deliver the quintessential techniques of craftsmanship, imbibed with love across generations made globally astute and available providing a larger picture to be seen by the world. We believe in creating beautiful tomorrows for our crafts, people and planet. We look towards the future practising and building processes that are sustainable, innovative and environmentally conscious.

Humble Beginnings:

We have come up with a new brand ‘Twist and Turn’. Twist and Turn is a brand about the skillful knots of Chikankari stitches, the crafty design of handmade saree, the artistically unique darris, the enormous human hours poured in twisting of Jute for that perfect product and the simple brilliance in twists and turns of bed sheet design. We hope to twist the scenario for our artisans who are mostly women in an uplifting exchange for turning custodians of our country’s culturally rich heritage by providing a global and better reach for their artistic skills.

Twist and turn is a brand that stands tall on its creativity, dedication, passion and the pledge to deliver artistic cultural textile heritage to every door of our country and beyond. We at Twist and Turn believe that you will be as enchanted and mesmerized as we were while creating each of our eco-friendly, artistic, handmade, unique and sustainable product.

Significance of Twist and Turn:

Twist and Turn is the embodiment of handicraft artisans. Just as an Chikankar twists and turns threads knotting it into a beautiful Chikankari design, as a handicraft artisan twists and turns Tana Bana to effectuate stunning zari and handmade designs, as a weaver twist and turns fabric pieces to articulate its skills in the form of handmade organic rugs, as a bed sheet is turned and twisted several times to bring out aesthetically pleasing designs to life, as all handcrafted art need constant twisting of the brain and turning of hands to amalgamate modern art with artistic cultural heritage and as twist and turns in our heartbeats signifies that we are much alive, Twist and Turn brand encapsulates each of these elements into its soul and brings out its products to turn your lips into a smile and twist your heart towards positivity, organic living and the energy and power to co-exist with nature.

Where Products impact lives:

  • Our products are hand crafted and heart crafted too, there is a different story behind each product and a person or family of artisans with age-old inherited knowledge of artistic skills and techniques are behind every product that is delivered to your doorsteps.
  • We believe in progressing with our mother nature and hence we have 100% sustainable, eco-friendly and organic products. We would love to enter your home and have a place in your heart along with caring for our planet and being as authentic as possible.
  • Our products are timeless classics that are a trend in themselves. Our baseline revolves around artisans. It is their skills and sheer hard work that goes in making of each of our products. At Twist and Turn you can buy products made using traditional skills which not only supports the growth of traditional art and help in craft’s continued existence, but it also supports the artisans, who are also the heart and soul of our brand.
  • Twist and Turn has made a choice to nurture craftsmanship, preserve the traditions, support the artisanal skills, employ conscious processes and practices, thinking of empowerment and thereby becoming a part of the solution.
  • Twist and Turn’s mantra is to bring about social sustainability with its products. Our heart lies with all the artisans at mostly of who are Women from remotest villages trying to have a sustainable living with their artistic skills and traditional technical knowledge and experience. These artisans are the custodians of ancient Indian craft who are saving our traditional rich cultural heritage from going in to perils.
  • Twist and Turn believes in being honest with its customers we are keen to deliver the authentic product which are a labour of love, patience, craftsmanship, skills and traditional knowledge handmade from some remote interiors to your heart, so that the traditional handicraft gets the deserved place and appreciation from the modern clan as well as it was lovingly received by our previous generations.

Our products our pride:

Twist and Turn takes pride in each of its manufactured product because each of the product available at our site is unique and different from the others as it is handmade with lots of hope and positivity to make the planet and people happy.

  • Chikankari:
  • Being the epitome of grace and richness, this exquisite ancient Indian art is cherished and delighted by twist and Turn. Being a native brand from the land of Chikankari, Lucknow, we bring to you the best state of art products with intricate and pristine Chikan thread work done by award winning and renowned artisans at a price that justifies the hardwork and emotions artisans put in making each piece along with being affordable enough to grace your wardrobe and add luxury and richness to it.
  • Saree: It is said that an Indian women looks most beautiful and graceful in a saree. Taking this love story of women and draping forward, Twist and Turn has the best and authentic range of handmade sarees. We scoop the entire country to make the traditional saris from the remotest part of the country available at the tip of your fingers. We have a wide range of Banarasi, Maheshwari, Banglori Silk, Dhakai,Bhagalpuri silk, Mysore silk, Kanjeevaram, Bagru print, Tie and Die, Hand block printed and Chikankari saris. We employ almost all the fabrics including, Cotton, Chiffon, Silk, Chanderi, Organza, Linen, Giza, Tussar almost all and every fabric which our customers would want to have.
  • Jute: We also specialise in making Jute bags, bottles and purse. We believe that we can create something beautiful and outstanding even after being 100% organic, natural, sustainable and eco-friendly. The modernization has its own gifts but once you use our organic and all natural Jute products you will be convinced to bring about this positive change for the betterment of our planet.
  • Dari: Daris are the most intricate and beautiful pieces of floor art. We love and wish to bring back the traditional old times where each home had its own share of royalty in the form of Daris. These Dari are the key income for the artisans and their family involved in making them. We try to uplift the spirits and social status of the artisans by giving a lager customer base and fair price to them for their long hours of skilled work and traditional knowledge.
  • Bed sheets: We at Twist and Turn are determined to bring about positive changes in your life and we ought to do it by spreading some of that positivity in the form of sheets. Our Bed sheets are handmade, organic, comfortable and eco-friendly to take our motto of spreading smiles further. We draw our inspiration of being comfortable yet beautiful from the Nature. So, our Bed sheets focus on the comfort first, they also help the artisans speak a story of their own with each of their design which is unique and different from the other.